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Hicabi Ayhan:”Sertifikaların Uluslararası Geçerliliği Olmalı”
GM TURİZM VE YÖNETİM DERGİSİ
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Hicabi Ayhan:”Sertifikaların Uluslararası Geçerliliği Olmalı”
FTI Group Türkiye Destinasyon Direktörü Hicabi Ayhan; Covid-19 sürecinde Türkiye’nin nasıl bir yol izlemesi gerektiğini ve şu anda ne durumda olduğunu değerlendirdi.
Hicabi Ayhan; “Covid-19 sürecinde Türkiye olarak, İspanya ya da İtalya ile kendimizi karşılaştırmamalı, sadece kendimize ve ne yapacağımıza odaklanmalıyız” dedi.
Ve sözlerine şu cümlelerle devam etti. Ayhan; “Kültür ve Turizm Bakanı Sayın Mehmet Nuri Ersoy’un da gündeme getirdiği sertifikasyon programı bu dönemin en önemli konusudur ve önemli bir adımdır. Ancak bu sertifikaları kendi içimizde değil, uluslararası geçerliği olacak şekilde düzenlemeliyiz.” dedi.
Alman Turistte”Misafirperverliğimizle Kucak Açarsak…”
Hicabi Ayhan, Türkiye’nin en önemli özelliği kalite ve misafirperverliği diyerek konu hakkında önemli açıklamalar yaptı.
Ayhan; “Türkiye, diğer destinasyonlardan kalite ve misafirperverlik konusunda oldukça önde. Bu özelliği Türkiye’nin krizlerden kolaylıkla çıkmasına da etken. Geçtiğimiz dönemlerde “İspanya’dan artık çok fazla turist istemiyoruz” söylemlerini duymaya başlamıştık. Ama Türkiye’de bu söz konusu değildi. Pandemi sürecinin ardından ülkemize gelen turiste “Biz size kucak açıyoruz ve misafirperverliğimiz ile sizin hizmetinizdeyiz” algısını yaratıp anlatırsak biz kazanırız.” şeklinde konuştu.
FTI GROUP
FTI Touristik ile son dakika operatörü olan 5vorFlug, araç kiralama şirketi drive FTI, online portal fly.de, en büyük Almanca dil operatörü LAL Sprachreisen, dünya çapında 40’tan fazla destinasyonda faaliyetgösteren DestinasyonYönetim Şirketi Meeting Point International ve promosyon ürünlerinin operatörü BigXtra FTI GROUP’a aittir. Konaklama şirketi Meeting Point Hotels altında LABRANDA Hotels & Resorts, Design Plus Hotels, Kairaba Hotels & Resorts, Club Seive Lemon & Soul gibi otel markaları bulunmaktadır. FTI Cruises ise grubun kruvaziyer işlerini yürütmektedir. FTI GROUP, franchise sistemlerini yüzde yüz bağlı şirketi olanTouristikVertriebsgesellschaftmbH (TVG) şirketine konsolide etti. Almanya’da yaklaşık 10.000 seyahat acentesi FTI ürünlerinin satışını yapmaktadır.
Grup aynı zamanda TVG grubu altında sonnenklar.TV Reisebüro, 5vorFlug ve Flugbörse gibi markalarını da birleştirmektedir.
Diğer önemli dağıtım kanalları ise seyahat alışverişi kanalı olan sonnenklar.TV ve İngiliz online B2B otel rezervasyon aracısı Youtravel’dır. FTI Tickethsopise tarifeli uçak bileti satışlarından sorumludur. Avusturya’da ise FTI Linz’de bulunan bağlı şirketi tarafından, İsviçre’de ise Basel’de bulunan FTI Touristik AG tarafından temsil edilmektedir.Fransız tur operatörü FTI Voyages; 2012 yılından bu yana FTI Group bünyesinde faaliyet göstermektedir. Ayrıca Grup 2016’dan bu yana FTI Reizen ile Hollanda’da faaliyetlerini sürdürmektedir. Hizmet merkezi erf24, travianetve touristic24 de FTI GROUP ve diğer müşterilerin rezervasyonlarını yönetmektedir. Merkezi Münih’te bulunan FTI GROUP dünya çapında 13.000 personeliyle 2018/2019 mali yılında dünya çapında 8 milyon misafir ağırlamış ve yaklaşık 4.2 milyar Euro’luk satış hacmi elde etmiştir.